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People: Tate McRae Launches Her First Fragrance, TATE 01
Fragrance
Tate McRae has launched her first fragrance, TATE 01, a "second skin" scent made with Scent Beauty and Givaudan perfumers Adriana Medina and Antoine Maisondieu, People reported in an exclusive interview.
The singer told People she had always wanted to start a business of her own, and the scent, first sold only on her own site, was set to reach Ulta Beauty online on October 16 and its stores nationwide on October 25.
For founders, the detail worth watching is the quick jump from direct sales to a national retailer; People listed prices from $30 to $82, and no sales figures have been released.

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