Martin Fuchs for the win in Cascais

A clear refund policy protects your cash flow, reduces disputes and builds customer trust. Here is how founders can write one that is fair, simple and easy to follow.

When an investor or buyer sends a due diligence list, preparation decides how fast the deal moves. Here is how founders get ready before the request arrives.

Dougs, a French accounting firm that ran for eight years without outside investors, has raised €50 million from Expedition Growth Capital to let AI agents prepare accounts that chartered accountants then review and sign.

AI infrastructure startup Modal Labs has raised a $750 million Series D led by Accel, five months after its Series C, as its annualized revenue run rate passed $1 billion.

Tate McRae has launched her first fragrance, TATE 01, People reported, and the scent is now moving from her own website into Ulta Beauty.

The right customer support tool keeps every question in one place and helps a small team answer quickly. Here is how founders decide what they need and choose without overbuying.

Sooner or later every startup gets an upset customer. Here is how founders listen, respond and fix the problem so the first angry customer becomes a lesson rather than a lost account.

Many early stage companies only look closely at their books when a deadline forces them to. Here is how founders build a simple monthly close that keeps the numbers accurate and decisions grounded in reality.

Happy customers are often willing to recommend you, but few will do it unprompted. Here is how founders design a simple referral program that rewards advocates and brings in the right new customers.

A launch day can build momentum for months or disappear in a few hours. Here is how founders prepare the product, the team and the message so the big day turns into lasting traction.

The first few days after someone signs up decide whether they become a customer or quietly disappear. Here is how founders plan, write and improve an onboarding email sequence that helps new users succeed.

An option pool is one of the first equity decisions a founder makes, and it shapes hiring for years. Here is how to size it, approve it, price it and explain it to the people who receive grants.